http://somethinginteractive.com/blog/2007/10/03/dove-onslaughter/ It is what it is. Mon, 23 Aug 2010 16:24:50 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://somethinginteractive.com/blog/2007/10/03/dove-onslaughter/comment-page-1/#comment-66 Jeff Fri, 26 Oct 2007 01:35:22 +0000 http://www.somethinginteractive.com/index.php/2007/10/03/dove-onslaughter/#comment-66 I'm in marketing, hiring marketing students actually - and the #1 example they bring me for good marketing is the Dove campaign. I counter back with two questions as devil's advocate - does it sell soap? and how can it be a solid message when also in the Unilever family are Slimfast and Axe deodorant spray? It's interesting hearing them explain - I'm torn between liking the message behind the campaign itself and hating the manipulation overall. I’m in marketing, hiring marketing students actually – and the #1 example they bring me for good marketing is the Dove campaign. I counter back with two questions as devil’s advocate – does it sell soap? and how can it be a solid message when also in the Unilever family are Slimfast and Axe deodorant spray? It’s interesting hearing them explain – I’m torn between liking the message behind the campaign itself and hating the manipulation overall.

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